Drupal is open source software, so you don't need to pay any licensing fees or development costs.
- the greatest advantage of Drupal is that you have the power to determine site structure
- also, it is quite very human friendly (thanks to response via suggestions forums and special usability studies)
You can update your own site when you want - where you want - without fuss. No need to get your web designer to do it for you. Using a properly configured WYSIWYG editor like TinyMCE, you can even paste content from Word and have it take out all those tag peculiar to MS Word.
- moreover, it is quite search engine friendly (URLs are crawlable, the text is automatically and semantically correct formatted)
- Drupal has an extensive and active community supporting it. It is constantly being improved and is subject to extensive testing so you can count on it to be rock solid.
- It can be configured for friendly URLs. Content output is designed to be standards compliant which will not not help boost your search engine rankings but be accessible as well.
- you can have literally anything: publish articles, have a blog, a forum, a shop, a classifieds section or anything you want: you can create your own page type and system with the right modules
- there's a great handbook, a forum and lots of contributed modules (may as well apply to a couple of other platforms, though)
- Drupal is very performance-oriented: it works slightly better than Joomla, has a special "Throttle" module to stay through the heavy traffic and is well optimized internally
- You can add extra features like blogs, forums, e-commerce and calendars if you wish. There are multitudes of third party modules to choose from to extend Drupal.
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